ATG sizes it all up.
Here at ATG, we've consciously left the silly, circular back and forth between rapper, 50 Cent, and predatory clown, Rick Ross, the fuck alone. The two lost boys share management and release dates, it's concretely clear the whole thing exists for the purpose of buzzing two shitty first quarter albums.
I guess it's time to weigh in.
First and foremost, propers to hiptics.com for their cohesive, comprehensive summary of the squabble. Simply put: Rick Ross sparks up a rivalry via a stupid song wherein he name checks Curtis; 50 replies with another stupid song; the camps take ish to the streets...via their publicists and MTV and Clear Channel Radio.
Ross got the ball rolling, 50 Cent, finally encountering a willing playmate (he's been trying his hand at a Lil Wayne feud for months), went to town: responding with tons of tracks (last night he took to Ross again and let his G-Unit first lieutenant eat as well), giving his adversary 48-hour deadlines with which to strike back. 50's most recent blasts indict Ross for being a "deadbeat dad," as he told MTV News, who wears fake jewelry.
He knows this because he did some investigative reporting and purchased court transcripts from Ross' child-support case.
Let that breathe for a second. The million-dollar Vitamin Water man is a) petty enough to hire private detectives so he can diversify his shit-talking (pure speculation, but I don't see 50 digging through the archives down at city hall), and b) short-sighted enough to imagine said attack will stick and net him points for shining light on a matter most of us likely inferred anyway: Rick Ross is an asshole.
Really, most disturbing is that the blogosphere has already declared a clear-cut victor: Mr. Cent.
His boyish boos and ant-with-a-sledgehammer tactics have been respected and admired, for what amounts to their hardness as it inversely relates to Mr. Ross's hardness. For somehow exposing Rick Ross not as a mafia don, but as a lame posturing former correctional facilities officer.
The 2003 assault on JA Rule's career served as a sincere ploy to off a lying crony boasting his violent credentials without, turns out, any evidence at all. Said saga occured when Fiddy was the pinnacle of life-imitates art hip-hop; the real deal sinking to the level of rap beef only out of respect for his neighborhood.
But regardless of past, six years of living in Connecticut mansions have diluted 50's ties and vitality to any gangster connections he had to begin with. So why is this bullshit working again? Two millionaires with estates fabricated by a series of false claims we think are cool are presenting nothing of value.
One millionaire, 50 Cent, has proven his inability to properly strike up dissonance on a merit-based, artistic level (see: Kanye, The Game). Understandably, he resorts to his bread and butter baiting games.
I'm ashamed for paying attention.
- Ramon Ramirez
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